AN EXTREMELY SLICK AND HIGHLY CONCENTRATED SHAMPOO THAT QUITE SIMPLY GIVES THE HIGHEST POSSIBLE PERFORMANCE POSSIBLE WHILE ALSO BEING FREE OF ANY ADDED WAXES, POLYMERS OR GLOSS ENHANCERS. PERFECT FOR CERAMIC COATED VEHICLES. 

What is it? Pure shampoo is designed to clean and lubricate your vehicle to prevent accidental wash marring or any damage from contact washing. Its extremely slick nature makes it perfect for washing ceramic coated vehicles. Because there are no additives in this shampoo you don't run the risk of clogging or covering up existing protection on the paint with a low quality wax like you might find in some other was and wax shampoos.